Network Marketing Advertising is So Competitive

There are many ways you can advertise your business on the Internet. Some are free and some cost you some money. Most people either have time or money, using the free ways to advertise usually cost you more time. Network marketing advertising follows the same rules on the Internet. It does appear that it can be a little more difficult to rank on the first page of Google with related terms. Let’s take a look at a few ways.

When it comes to most search engines content is king. Relevant content is very important as well, making sure that all the information associated with your website is original. Articles, videos and blogging are probably the most popular forms of content. With very little effort most anyone could produce some sort of content using these three forms. The only problem with videos is that it is best to have written content of one form or another associated with the video.

An example of video content could be a tutorial or a how-to video. Desktop recording software can be very handy when shooting these types of videos. It’s best to keep the video short, under five minutes, if you’re tutorial will last longer than this I recommend breaking the video up into more than one. If you have a tip or shortcut that could be helpful these videos could be watched by thousands in a short time. Always make sure that you have a link pointing back to the site that you want to promote.

Another good example is writing articles and submitting them to popular sites. You could write an article promoting a video, be sure to point one link back to your video and the other back to the site that you want to promote. Putting into words, exactly what your video is about could be a second form of content promoting the original. Search engines like to see this. I wouldn’t spend a whole lot of time trying to spin an original article into multiple articles. This form of marketing will eventually fade away. The search engines always seem to find ways to detect this.

When trying to rank for keywords it is important to target the top three listings in any popular search engine. Most people will say anything on the first page is good, I disagree. Statistics show that most people will click only the top three sites, the rest of the sites hardly get any clicks at all. It’s much better to rank for a keyword that you can target the top three listings. Finding keywords that are less popular than others, or long tail keywords is always best. Unless you want to spend a lot of time and energy creating content to promote your original content. These are called back links.

Although it is more difficult to target keywords using network marketing advertising it still can be done. One of the biggest problems I see in this industry is that there are so many people, providing so much content that is not relevant. The competition for home based business keywords is pretty high. The attrition rate is also pretty high too, which is what causes advertising costs to skyrocket for these keywords. Spend a little time, focus on the right keywords and watch the traffic to your website grow.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer’s lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowadays technology has revolutionized the ways marketers can reach to their potential customers. But, back then in the late 50’s, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client’s records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it confined to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly Licence (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renowned as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, ruled the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $95.5 million and in turn, salesforce.com spent $2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws suggested by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company’s interactions with their customers, a automation software streamlines company’s marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company’s insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

Affiliate Marketing Advertising – Methods to Help You Make Money

The amazing growth of the internet business has made it possible for normal individuals to share in the profits of affiliate marketing. Affiliate marketers are using their own blogs and websites in conjunction with programs and networks to advertise products belonging to a variety of businesses. If you want to be an affiliate marketer you will want to know what affiliate marketing advertising method will work for you.

In order for to get someone to purchase your affiliate products you must lead them to your website. Having a winning marketing strategy is important to staying in business on the internet.

Many who do affiliate marketing like to use banners as a part of their affiliate marketing advertising strategy. They use the banners to advertise on different web pages and web sites. Having the proper placement will make banners very visible to the visitors and you will find traffic to your site increase. This is can be pretty effective if the banner is placed on a website that gets a great amount of traffic.

Another effective affiliate marketing advertising strategy is to exchange links with other web site owners. Many people don’t mind exchanging links if it means increasing traffic for them, particularly if your site is relevant to theirs. Exchanging links will increase the chances of visitors finding your website and the affiliate products you’re promoting.

Social networking can be quite effective marketing strategy, especially if you create pages on many of the social networking sites. Sites such as MySpace and Facebook are great places to network with like minded individuals and also increase the traffic your web site gets. Just make sure to socialize at these web sites rather than trying to pitch offers to people.

A traditional affiliate marketing advertising strategy is posting on forums and discussion groups. If done the right way you can dramatically increase the traffic to your website. Interacting in a forum relevant to your website and affiliate product is the best way to do it. Each forum and discussion group will allow you to create a signature for yourself. In your signature you should put your website link and a small description. When you post you will leave behind your signature and people click over to your site.

These affiliate marketing advertising methods will help you generate traffic to your site that is promoting an affiliate product. That in turn will help generate more sales and earn commissions. While it may be time consuming, you’ll find that these strategies bring in profits. And as you gain more experience with the ways of the internet then you will find or create new ways to advertise your products.